Sean Avery and Martin Brodeur are two of the NHL’s most important and divergent personalities. If “NHL Marketing” weren’t such an oxymoronic concept, the two would already be featured in an offseason sitcom, let alone commercials. Brodeur is often lauded with praise and at the same time, is somewhat underrated. As for Avery, you can now add “game-changer” to the colorful list of adjectives used to describe the New York Rangers’ most maligned winger.
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